If you happened to visit the New Jersey Brooklyn Nets official website last night after the Nets loss to the Sixers, you would have been treated to a sneak peek at what appears to be a silhouette of the Nets new logo and possibly their color scheme. The official unveiling of their new brand doesnt happen until April 30th, however this move by the Nets was obviously to generate some buzz in advance.
The interesting part about the image was the hashtag #HelloBrooklyn below the logo. Not only is the Nets minority owner Jay-Z, but he has a song titled Hello Brooklyn. Coincidence? I doubt it. Probably a smart marketing move to generate buzz and bring some cred to the Brooklyn Nets brand before it even launches. Not to mention the twitter friendly nature of having a buzz term for the brand.
(above courtesy of The Hoop Doctors)
I’m not on the Nets train just yet, but I posted this to say that whether you like Jay-Z’s music or not, you must admit that he definitely knows how to get his money. I was tempted to use one of his lines or song titles such as “Can’t Knock The Hustle” or “he’s not a businessman…he’s a business man”, but I’ll wait to see what this business venture becomes as a whole before I jump on the bandwagon like most. I don’t think it’s impossible to do, and if it can be done then he would be one of the people that can pull it off and NY would be the city to do it (especially being his home and everything). Now if Mr. Carter (Sean not Dwayne) turns the Nets franchise into a championship contender or one with a consistent sell out crowd then I’ll have to tip my hat to his business acumen and agree with him that “men lie, women lie”, but “numbers don’t”!
– Supreme Soul